Sandwiches in the News: McDonald’s Big America

March 13, 2010

Large chains like McDonald’s have locations all over the world.  However, their regional menus can differ wildly depending on local health standards, religious customs, trends, etc.  One of the most interesting markets is the Japanese market, which recently released its latest line, the Big America burger series.

If you can’t make out the text, that’s “Texas”, “New York”, “Hawaiian”, and “California”.  According to a slipshod online translator site, these burgers celebrate the cultural flavors of America.  The Texas burger actually sounds like a lot of what’s been popular stateside recently, with BBQ sauce, bacon, and fried onions.  The New York has lettuce, tomato, bacon, and Monterey Jack cheese, as well as some sort of spicy mustard.  The Hawaiian includes lettuce, cheese, bacon, “special gravy sauce”, and an egg (awesome).  A friend of mine who studied abroad in Japan once told me that including eggs on burgers is relatively common over there.  The final burger, the California, has the usual accoutrements like lettuce and tomato, as well as a red wine sauce.

I’m almost positive I won’t be able to experience these burgers, what with not living in Japan and all.  If any of you out there happen to be reading Sandwichtalk from the Land of the Rising Sun, I encourage you, nay, implore you to try all or some of these burgers and post about your experiences in the comments section for this post.  The world will be better for it.

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One Response to “Sandwiches in the News: McDonald’s Big America”

  1. Mike Frye Says:

    I will say that while I was in Japan I was able to go to a McDonald’s and enjoy (yes, that’s right, enjoy!) a pepper chicken sandwich sort of thing. I felt that the entirety of my meal was far more delicious (おいしですよ!) than anything I’ve ever had at McD’s state-side. It also left you feeling much less gross as I find McD’s often leaves me. Long and short of it is, if you find yourself in Japan with a few hundred yen and happen to be hungry and see a McD’s, go ahead and treat yourself. It’ll be money better spent there than here.


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