Sandwiches in the Media: The Whopper Bar, and other Bad Ideas

September 2, 2010

In an apparent misunderstanding of the meaning of the word “bar”, Burger King has recently opened a “Whopper Bar” in the Midtown area of Manhattan.  The Whopper Bar is a specialized BK location which serves a number of unique burgers and toppings, including a Bourbon Whopper and a California Whopper.  It also serves regular BK fare such as fries, onion rings, and shakes.  It does not, however, serve alcohol, the product which really makes a restaurant a bar.  It seems international locations serve beer, but Burger King has been more tentative introducing alcoholic beverages on its home turf.  Personally, I think it’s a bit absurd to try to redefine one’s brand as a bar without having the content to back it up. When McDonald’s created McCafe, they introduced a line of coffee and coffeehouse-style drinks.   However, the debate pales in comparison to this new monstrosity:


The NY Pizza Burger is roughly four times the size of a regular Whopper and includes pepperoni, mozzarella cheese, and marinara and Tuscan sauce.  It was allegedly created as an homage to New York pizza joints, in the same way Walmart was created as an homage to the mom and pop stores of yore.  It’s currently only available at the NY location, but with Burger King hoping to put Whopper Bars in airports, malls and the like, similar to McDonald’s McCafe units, it probably won’t be long before you can experience this horror for yourself.

To Burger King’s credit, the Pizza Burger isn’t intended to be eaten by one person.  It’s designed to be shared among friends, during a crazy night of not drinking at their fake bar.  However, I can say with almost absolute certainty that these will be consumed by individuals, fueling our nation’s obesity and generally embarrassing behaviors.  For shame, BK.  For shame.


2 Responses to “Sandwiches in the Media: The Whopper Bar, and other Bad Ideas”

  1. […] sure and post how it is.  Hopefully good sales and buzz will bring it stateside, possibly to the New York Whopper Bar.  Until then, we’ll all just have to […]

  2. […] Burger King seems to be in a bit of a tailspin.  They’ve been trying a couple of different brand concepts and menu items, but nothing so far seems to have caught on.  They’ve relied on being a […]

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