Sandwiches in Review: Taco Bell’s Chicken Flatbread Sandwich

September 12, 2010

For reasons unclear to me, Taco Bell has decided to add a flatbread sandwich to their menu.  The chain is known for their “think outside the bun” slogan and aversion to non-mexican cuisine (although just how mexican the Cinnamon Twists are is anyone’s guess).  Even more surprising, they haven’t made any attempt to make the new sandwich look mexican.  No made-up names, no trite advertising campaign, nothing.  Even their tostadas, which for all intents and purposes were club sandwiches, were still marketed as sandwich alternatives.  With this level of brand confusion, I just had to try it.

Who are you, and what have you done with Taco Bell?

After eating the sandwich, I’m even more confused.  It’s just their grilled chicken, cheese, and quesadilla sauce on what is unquestionably bread.  It’s also not grilled, which is a lot of the appeal of the quesadillas.  So on top of everything else, it’s not even good.  The one possible saving grace would be that it’s only 99 cents, but this is Taco Bell.  There are a ton of other options which taste much better for about the same price or a little bit more.

Overall, this sandwich is a mystery to me.  It’s like Taco Bell somehow ended up with a shipment of flatbread rolls and needed to come up with a way to get rid of them.  I had a bad feeling about it from the beginning, so I had hoped to review it with the much more promising Carnitas taco, but the location I visited didn’t have the ingredients.  Not a good sandwich, and not a good sign.  With this level of disregard for their brand, what’s next?

“Je veux Taco Bell!!”


One Response to “Sandwiches in Review: Taco Bell’s Chicken Flatbread Sandwich”

  1. […] smaller versions of other items, or at worst things thrown together from scraps, like the ill-fated Chicken Flatbread. Check them out if you want, but you’d be better off resigning yourself to paying a little […]

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